Darrel Edwards, Ph.D.
Dr. Darrel Edwards is the founding partner and Executive Chairman of Strategic Vision, Inc., a consulting and research firm based in San Diego, California.
Dr. Edwards developed his ValueCentered methodology earlier in his career and established research organizations in this approach worldwide beginning in 1973. The basic premise of the method is that the individual's personal values are at the core of their personal decisions. The ValueCentered approach is the cornerstone of Strategic Vision today.
He is an expert in motivation and decision making, research and communications; in customer satisfaction, retention, loyalty, commitment and decision making; and research design, data structure, analysis and inference. He has applied the ValueCentered procedures in many fields: accounting, airlines, the automotive industry, banking, education, entertainment, food and beverages, health and beauty, law, leadership, medicine, politics, restaurants, recreation, and telecommunications.
His analyses lead to the development of innovative concepts as (1) thoughtful engineering/design, and (2) total quality in the automotive industry.
He has made professional presentations to the widest variety of audiences from world leaders, corporate CEO's, advertising creative pros, and corporate and academic researchers and managers.
His work and academic background:
- B.A. in Psychology and Philosophy, Brigham Young University, 1965
- M.A. Psychology and Philosophy, BYU, 1967
- Ph.D. Clinical Psychology and Philosophy, BYU, 1968
- Diplomate Clinical Psychology, American Board of Professional Psychology, 1978
- Who's Who...
- In the World
- In the USA
- In the West
- In Science and Engineering
- In Medicine and Healthcare
- of Emerging Leaders in America
1973 to date
- Fellow of the National Aeronautic and Space Administration - Decision Making and problem solving strategies, 1965-1968
- Post-Doctoral Research Fellow in verbal learning and behavior, psycholinguistics, The Pennsylvania State University, 1968-69
- Post-Doctoral Clinical Fellow in clinical psychology USNH, Bethesda, MD, 1969-70, USN
- Head of Clinical Decision Branch and Assistant Director of Health Decision, Naval Medical Research Center, 1970-78
- Established ValueCentered research organizations worldwide, including Australia, Canada, China, Colombia, Costa Rica, England, France, Germany, Italy, Japan, Kenya, Mexico, Russia, 1973 to date.
- "2000 Outstanding Scientists of the 20th Century" awarded by the International Biographical Centre, Cambridge, England.