Strategic Vision is recognized internationally as leading experts in understanding deep-level personal values and human insights and how these factors influence attitudes and decisions.

We have developed a comprehensive theory of human behavior based on over 2.1 million cases that describes, explains and predicts choices that any individual or group of individuals might make. Learn more about the ValueCentered Method.

The decision-making model has been successfully applied to hundreds of organizational problems, products, and services in business, educational and developmental programs, and figures in the entertainment and political arenas.

The ValueCentered research method has been applied to a wide range of research and many types of studies including:

• Brand equity/Brand image
• Brand Index/Brand Commitment studies
• Communications development
• Concept development and testing
• Corporate culture consulting
• Customer satisfaction, retention, and loyalty
• Equity extensions / New products
• Future directions - ValueCentered trends
• Image studies
• Leverage Analysis
• Product development
• Strategic Positioning
• Teen and Adult panels and tracking
• Total Advertising Impact studies
• Totally Quality Experience studies
• Total Value Index studies

Check out Strategic Vision’s Past Clients for examples of others who have benefited from the ValueCentered method.