Our California-based corporation is recognized internationally as a leading expert in understanding deep-level personal values and human insights and how these factors influence attitudes and decisions.

We have developed a comprehensive theory of human behavior based on over 1.2 million cases that describes, explains, and predicts choices that any individual or group of individuals might make.

The decision-making model has been successfully applied to hundreds of organizational problems, products, and services in business, educational and developmental programs, and figures in the entertainment and political arenas.

While the basic concepts are simple and easy to teach and apply, the ValueCentered theory allows each aspect of core motives to be expressed in a wide array of ways that fit qualitative and quantitative research in the widest variety of circumstances.

Strategic Vision’s ValueCentered method begins by discussing the surface structure of physical product and service attributes and benefits, then links those characteristics to the underlying deep structure of emotions and values to understand these issues and their impact on the overall experience.

The significance of this approach can best be understood by examining the interdependent nature of the emotions and their impact on the decision-making process. Based on a clustering of emotions from more than 1.2 million ValueCentered interviews, a clear structure emerges.

The ValueCentered research method has been applied to a wide range of research and many types of studies including:

• Brand equity/Brand image
• Brand Index/Brand Commitment studies
• Communications development
• Concept development and testing
• Corporate culture consulting
• Customer satisfaction, retention, and loyalty
• Equity extensions / New products
• Future directions - ValueCentered trends
• Image studies
• Leverage Analysis
• Product development
• Strategic Positioning
• Teen and Adult panels and tracking
• Total Advertising Impact studies
• Totally Quality Experience studies
• Total Value Index studies