SmartGreen®

Consumer buying priorities are continually evolving. In the automotive industry “Smart” and “Green” have become purchase priorities for consumers. OEMs, dealerships, advertisers and marketers want to understand this evolution so that they can provide products, services and communications that speak to the automotive consumer.

SmartGreen® is a market research measuring tool that reflects the relationships between perceived quality plus overall value (Smart) and “green” issues such as fuel economy and environmental friendliness (Green). TheSmartGreen® Index is based on actual customer experiences and is weighted according to those aspects which best predict customer advocacy, overall satisfaction, future brand choices and loyalty, which ultimately result in increased model and brand sales.

While all customers are looking for vehicles they can trust and depend on, a majority of customers also have vehicle priorities such as styling, capacity, comfort, capability, performance and price. Vehicles that receive high marks on SmartGreen® index are vehicles customers love and are emotionally connected to, providing exactly what customers desire in performance and capability while also providing the “best” Green-related issues in class.

The Smart Green measuring instrument provides OEMs the opportunity to know how their vehicle rates with consumers and gives them the opportunity to improve upon their vehicle offerings and provide the automotive consumer with what they want.